-32- WATCH THE FILM
-33- CHETAN CHOHAN DESIGN MANAGER, NISSAN DESIGN EUROPE Lead designer Chetan Chohan tells us how his childhood love of cars turned into a lifelong passion. The backstory When I was young, I was always fascinated by cars. from anywhere… galleries, workshops, bars, clubs, anything really. When I went to college and then university, no one was surprised that I studied transport design. I’ve been passionate about car design all my life. My proudest career moment is… With every car, we are at the cutting edge of design, so right now it’s obviously Ariya – especially My day-to-day I’m the Design Manager for interiors at Nissan Design Europe. I’m leading a small, but very because on the inside, we were really able to start from scratch and create a new design language for Nissan. passionate team. We work on the interior design all the way from its concept to production. With car design, you always have to think four, five years ahead of time, and innovate and push the boundaries, as we’ve done with Ariya. My role in designing Ariya… My role is to keep the team together, to bundle ideas, to inspire people - from the first brainstorms to initial sketches to the first models. All of us were really excited because we were giving shape to a My inspiration We obviously always look to try to create something new and come up with alternative ideas. We’re encouraged to follow the avenues of our imagination and exploring trends and different dynamics. That’s what I’m enthusiastic about. It starts with a spark, and that can come new generation of electrification. And I really love the dynamic in my team. There is a designer on our team, Alessandro, he’s just joined us straight from university, and he was so motivated and there was such a synergy between the existing team and him, this was really exciting and mesmerising to watch. H O R I Z O N
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.