Views
6 months ago

Horizon - Nissan Ariya (English)

  • Text
  • Design
  • World
  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
  • Design
  • Design
  • Design
  • Vehicles
  • Vehicle
  • Crossover
  • Life
Add description copy here - Edelman to provide.

-48- More than a century

-48- More than a century ago, if you’d asked people what kind of vehicle they wanted, they would have demanded faster horses and better suspension systems for their carriages. Little wonder that the first automobiles looked very much like horse-drawn carriages and hackney cabs – just without the horses. Quite quickly though, the engineers and designers building the first few generations of automobiles realised that they had to reinvent mobility. When we started work on Ariya, it was immediately clear to me that the shift ahead would be just as dramatic. Ariya is more than the crossover concept redefined. As designers, we had to come up with a completely fresh take on what is essentially a 100-year-old equation. With Ariya we had to reinvent or at least rethink many of the fundamentals of automotive mobility. Looking back at the development process, here are my five takeaways on how electric vehicles will shape the future of mobility. 1. Aerodynamics: We’ve made such significant shifts when it comes to the technology under the skin of the car that one key job for the exterior design team was to make sure that it’s still super aerodynamic, like a blade through the air. Aerodynamics are quite like a dark art – if you change an element on one part of the car, you may end up changing the aerodynamic characteristics somewhere else considerably. Our aerodynamics teams had to constantly challenge everyone to make sure our fresh designs are invisible to air resistance.

-49- H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.