-06- “True innovation isn’t possible without the environment that supports and encourages that type of thinking”
-07- For the inventors and designers crafting and reshaping our world, it’s the journey that provides the inspiration. That’s why we have called this magazine Horizon. It maps the journey of discovery undertaken by an incredibly talented group of engineers and designers. They were set a challenge: don’t explore in little steps, don’t stay within any familiar, comfortable boundaries. Instead, we asked them to go on a road trip that would take them well beyond the horizon, into the unknown - to create and craft a car that advances Nissan on its path to an electric and autonomous future. A car that will go completely beyond our customers’ expectations. Ariya, Nissan’s first all-electric coupé crossover. In this magazine I want to capture the passion, the detail, and the creativity behind this gamechanging vehicle. You’ll see the challenges encountered and the opportunities grasped. So, let me invite you to step into Nissan Design Europe in the heart of London and meet some of the diverse, multi-cultural team of designers, engineers and craftspeople who played a leading role in plotting this journey. They worked closely with many of their fellow Nissan innovators in Japan, including Senior Vice President of Global Design, Alfonso Albaisa, and Senior Design Director Giovanny Arroba, all united in one vision – looking beyond the horizon to bring Ariya to life. We’re also transforming our company. True innovation isn’t possible without the environment that supports and encourages that type of Enjoy the ride! Matthew thinking. The result of this journey of discovery is H O R I Z O N
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.