-012 -12- Chetan Chohan, Design Manager, Nissan Design Europe
-13- As is customary for global design projects, the team in London had to compete against all Nissan studios around the world when preparing their styling proposal for Ariya. “We all came up with our own interpretation of the brief, but Nissan Design Europe has established itself as a centre of crossover excellence thanks to our work designing two generations of Qashqai and JUKE, so we felt we had great insight and experience to bring to this project,” Chohan remembers. “The team within Nissan Design Europe is incredibly diverse, that’s why we were able to come up with so many striking proposals which had a big impact on the initial design for Ariya.” Once London had received the go-ahead for its design approach, the team began to work closely with the Japanese engineers who had developed Nissan’s new electric vehicle platform to see how far the designers could push their ideas and make them work within the parameters of the engineering. “We spent a few months in the development process, which was very much technology-driven; we were looking at the future of electric vehicles,” says Busby. Next, the team tried to rethink how drivers and passengers might interact with “technology that takes a real step into the future. It was really exciting to be involved in something that is very clean and pure and uses new technologies and materials.” H O R I Z O N
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.