-14- Of course, the London team did not start with a completely blank sheet of paper. “Our two main drivers were the technology and the Japanese DNA blend of Japanese philosophy and sleek, modern craftsmanship – a design ethos that Nissan calls Timeless Japanese Futurism. of Nissan,” Busby remembers. It was this heritage that informed Ariya’s final look; Japanese artisans are known for their attention to detail, their mastery of intricacies and their patient pursuit of perfection – traits that Nissan’s Europe-based design team sought to both honour and emulate. To get it right, the team deeply immersed themselves in Japanese culture, says Alessandro Messale, one of the designers at Nissan Design Europe. “We had an opportunity to travel to Japan and really experience the country, the culture and the architecture. It inspired us to create a new living experience for Along with Senior Vice President of Global Design, Alfonso Albaisa and Senior Design Director, Giovanny Arroba, the Nissan Design Europe team and Nissan Global Design Centre worked in harmony, motorists and to create something that has never been done before. It’s not just about styling the car; it’s about creating an experience for drivers and passengers the moment they enter the vehicle.” pooling their creativity to give Ariya a distinctive
-15- Alessandro Messale, Designer, Nissan Design Europe H O R I Z O N
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.