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9 months ago

Horizon - Nissan Ariya (English)

  • Text
  • Design
  • World
  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
  • Design
  • Design
  • Design
  • Vehicles
  • Vehicle
  • Crossover
  • Life
Add description copy here - Edelman to provide.

-20- 間 MA Mastery of

-20- 間 MA Mastery of empty space by respecting the construction Ariya’s interior is all about space. Reimagining the potential of emptiness, the design is based on the concept of Ma which creates a lounge-like experience. It starts with the opening up of the flat floor due to the car’s new EV platform and continues with the haptic touch controls and sleek lines of the instrument panel. Thin-profile Zero Gravity seats amplify the sense of spaciousness. Ma evokes a sense of intrigue, freedom, and performance.

-21- 粋 IKI Cutting edge / Concise Newness Defined by the philosophy of Iki, Ariya’s shape has an obvious elegance and freshness to it. From the first moment, this car asserts its cutting-edge aesthetic. At the front, the smooth surface of Ariya’s intelligent shield protects the sensors of its ProPILOT advanced driving assistance technology. This design approach extends to the cabin, with two 12.3-inch display screens integrated in the dashboard, smoothly embedded within the interior design’s clean lines H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.