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7 months ago

Horizon - Nissan Ariya (English)

  • Text
  • Design
  • World
  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
  • Design
  • Design
  • Design
  • Vehicles
  • Vehicle
  • Crossover
  • Life
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-26- “We had a vision

-26- “We had a vision for how cars should be powered, driven, and integrated into society and Ariya is the purest representation of this of any of our vehicles”

-27- Now that Ariya has gone from sketch to real-life car – what are your thoughts? Matthew Weaver (MW): Oh, it’s great to see a car like Ariya come to life. It’s our most advanced car and it combines two things that we are really good at: electric vehicles and crossovers. For me, Ariya is not just our hero vehicle, it’s the best one out there – combining these two elements in a compelling and exciting package. We had a vision for how cars should be powered, driven, and integrated into society and Ariya is the purest representation of this of any of our vehicles. Chetan Chotan (CC): Ariya’s new platform is so unique that it has completely changed the architecture of the interior and what we could do with it. When you sit in the vehicle, you’ll notice immediately that this car is different to any you’ve been in before. Where did the name ‘Ariya’ come from? MW: Oh, that’s a very ancient word. It’s fascinating how it appears in historical texts in many different languages like Sanskrit and Pali. It means noble, dependable and something to be respected. At Nissan, we always try to find a name that reflects the character H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.