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10 months ago

Horizon - Nissan Ariya (English)

  • Text
  • Design
  • World
  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
  • Design
  • Design
  • Design
  • Vehicles
  • Vehicle
  • Crossover
  • Life
Add description copy here - Edelman to provide.

-28- of the car, and

-28- of the car, and with Ariya I think the name fits like a glove. Personally though, when I hear the name, I think it feels airy and light and captures the experience of driving it. CC: On the inside, it’s all about space. Everything feels much lighter as we could use a space that was not built around technology; for example, we moved the air conditioning unit into what usually would be the engine bay. How did electrification change your approach to designing the car? MW: From the start, I knew it would have to be different because this was going to be a purely electric vehicle. This meant the aerodynamics of the exterior had to be super-efficient. We also had a flat floor and smooth surfaces everywhere meaning we could design something that feels very seamless. We paid a lot of attention to achieving a harmonious look – as if the car just cuts and slices through the air. As a result, we had all this openness to play with and created something that is more like a living room. We left all the constraints of the traditional car structure and architecture behind. We were able to truly focus on the design and explore how we could capture this new dynamic feeling of driving an electric vehicle. To design this from scratch, without much precedent – this was one of the biggest challenges but also one of the most fun and exciting aspects.

-29- H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.