4 EDITOR’S LETTER Matthew Weaver, Vice President at Nissan Design Europe, introduces Ariya 8 THE GENESIS How do you go about defining a vision for the future of mobility? 18 TIMELESS JAPANESE FUTURISM Discover four dimensions of design 24 IN CONVERSATION What makes designers tick? CONTENTS 30 THE DESIGN DIARIES Learn more about the talented people at the heart of Nissan Design Europe 38 UNSUNG HEROES Clay moulders, digital modellers, and VR experts. We asked some of these experts a few quick-fire questions about their role 40 THE INSIDE LINE Discover how the worlds of technology and design seamlessly come together to enhance the lounge-like experience of Ariya’s interior 46 DESIGNING ELECTRIC MOBILITY Matthew Weaver explores how electric vehicles will shape the future of mobility 54 CLOSING THOUGHTS A united vision and new chapter for Nissan
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To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.