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8 months ago

Horizon - Nissan Ariya (English)

  • Text
  • Design
  • World
  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
  • Design
  • Design
  • Design
  • Vehicles
  • Vehicle
  • Crossover
  • Life
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-35- LESLEY BUSBY COLOUR MANAGER, NISSAN DESIGN EUROPE Colour matters, says Lesley Busby as she tells us what inspires her when helping to design cars like Ariya. The backstory I’ve always been interested in art ever since I was a child. But I never thought I could or would make a career out of it. And now, here I am and I’m really, really enjoying it. My role in designing Ariya… To communicate quality, you have to pay close attention to colours and materials. For the Ariya, we developed two new colours: copper, which is our key colour, and a new Aurora green that has a special pigment which flips between green My typical day Everything in a car has colour – every surface, whether it’s inside or outside. My job is to suggest which colours and colour combinations work best in a car; do they reflect the spirit of the car? And because colour choices are important everywhere, I work with all the teams at Nissan Design Europe and in Japan - whether that’s product planning or and purple. We always look at what the latest technology can deliver for body colours, and both the copper and the green give an almost electric feeling to the car, they exaggerate the form. The copper, by the way, can also be found inside Ariya, a beautiful, horizontal line that gives the interior a sense of both width and warmth, and is also in harmony with the exterior. marketing. Every day brings its own challenge and that’s the fun bit. My proudest career moment There is always a difference between the original My inspiration We’re based in London, and that is an inspiration in itself. I’m surrounded by so many things that design and the finished product. But to see how much from our ideas here in London are now going on the road in Ariya, that is quite amazing. change every day; it motivates and gives me a fresh perspective all the time. Just on my way to work I get so many different and diverse ideas; it works almost subconsciously. This rich tapestry of experiences is invaluable. The importance of colour For me, colour comes first, before shapes and forms. Colour brings things to life, it expresses emotions. I could not live in a black-and-white world; that would be such a sad place. H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.