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7 months ago

Horizon - Nissan Ariya (English)

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  • Crossover
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  • Mobility
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  • Ariya
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-37- ALESSANDRO MESSALE DESIGNER, NISSAN DESIGN EUROPE Principle designer Alessandro Messale tells us how he brought his love of art, drawing and technology from Italy to London. My backstory I studied design in Italy and joined Nissan Design Europe here in London five years ago, just before the work on designing Ariya got under way. What Design Europe. I’m proud that this has been part of my career journey, especially so early on, not least because Ariya is really going to shape the future of Nissan. a great moment to pursue a career in car design! My role in designing Ariya was… My work looks like… My role is to generate and sketch ideas. I then work with the digital or physical team to bring these ideas from a 2D sketch into a 3D model. We express our ideas in a real physical model that can be touched. I’m still fascinated every single I was a principle designer on Ariya, so I oversaw the sketch creation, from the digital to the physical stage of the design process, and worked with the Japanese team when we were concerned whether a design could actually be taken into engineering and manufacturing. time I see an idea that I sketched on my computer screen take on a shape for real. And it’s also fun to work with all the teams – the designers working on exterior and interior design, the colours, and all our colleagues in Japan This was the first car design I was involved with and I was blown away by the attention to detail, that was truly immersive. My favourite part of the interior is the surface; how it creates both My inspiration… Oh, that’s difficult. Can I say… “everywhere”? I love art, I love to draw, but I’m also passionate about technology. With Ariya, I found it fascinating to a feeling of warmth yet features such cuttingedge technology. I think the secret is the design’s simplicity and seamlessness, how surfaces wrap around the entire interior to create this amazing atmosphere. mesh Japanese philosophy and concepts of craftsmanship with high technology to create something that is pure and seamless. Seeing Ariya on the road will feel like… it’s going to be a powerful emotion. I can’t really explain exactly what it is, but it will be amazing and extremely My proudest career moment is… Ariya was the first project I worked on at Nissan exciting to share with my friends and family that I worked on that car. H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.