-38- UNSUNG HEROES | CLAY MOULDERS, DIGITAL MODELLERS, AND VR EXPERTS – MANY PEOPLE ARE CONTRIBUTING TO THE DESIGN OF A CAR. WE ASKED SOME OF THESE EXPERTS A FEW QUICK-FIRE QUESTIONS ABOUT THEIR ROLE IN BRINGING ARIYA TO LIFE | Your name Michael Ledger Your role Clay Modeller Shaping Ariya I helped the designers not just to give their vision a physical shape, but also helped them to stay within the limits of what’s feasible from an engineering standpoint. In a nutshell I create models from clay, so I help the designers to create models of future concept cars – both in fullsize and on smaller scales. My job is essentially to interpret 2D sketches and renderings and translate them into a physical form that can be assessed in the real world, in real time. Ariya and you A model is still only a model. It’s a concept. With Ariya, we’ve stayed really close to the original design, and I when I see the first one on the road, I will remember the days when I created the first full-scale models.
-39- Your name Steve Ransom Your role Digital Modeller me the freedom to design my own storyboard for the VR experience that helped us present Ariya concept to around 100 Nissan colleagues for the first time. In a nutshell I transfer the designer’s sketches into 3D digital models – I take the vision and give it a digital shape. Shaping Ariya The beauty of working for Nissan Design Europe is that the roles blend into one another on all sorts of interesting projects. Ariya was very much one of those. I worked closely with the designers, colour team and clay sculptors. Later during Ariya project, I moved into a new role of creating VR content, which gave Ariya and you Ariya is a whole new way of looking at a car. The way it starts with a new electric mobility platform that delivers such an exciting and immersive driving experience…as a tech fan I can’t wait to drive one. Your name David Mason Your role Quality manager In a nutshell Oh, I get that asked a lot, what is the “Perceived Quality team”: We work with all the creative teams on concepts, technologies and experiences that are 6-10 years away from reaching our customers. It’s our job to enhance the design quality for vehicles in development. We make sure the car feels right for its time when it finally comes to market – in terms of the material, construction, and operation quality – anything that engages the senses, really. Shaping Ariya Consumers’ perceptions of what constitutes ‘quality’ are always shifting. For Ariya, we knew that things like usability, efficiency and sustainability would be key. For example, very early in Ariya’s development, I led a design study to blend aerodynamics, aesthetics, and seamless construction. We developed and tested around 30 unique proposals, all designed to enhance the sleek and advanced exterior design impression. Ariya and you During development I had a sense this car was going to be something special. I can’t see a competitor product right now that delivers so much on the potential of EVs like Ariya. This car will define the future of mobility in the same way that the Nissan Qashqai defined the crossover segment back in 2006. H O R I Z O N
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.