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10 months ago

Horizon - Nissan Ariya (English)

  • Text
  • Design
  • World
  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
  • Design
  • Design
  • Design
  • Vehicles
  • Vehicle
  • Crossover
  • Life
Add description copy here - Edelman to provide.

-40- THE INSIDE LINE |

-40- THE INSIDE LINE | DISCOVER HOW THE WORLDS OF TECHNOLOGY & DESIGN SEAMLESSLY COME TOGETHER TO ENHANCE THE LOUNGE-LIKE EXPERIENCE OF ARIYA’S INTERIOR | When you sit down in an Ariya, the first thing you will notice are the screens, welcoming you to the experience. Whether you are a driver or a passenger, you will know instantly that this car is different. Its design heritage hails less from previous cars. Instead, the inspiration comes – maybe unexpectedly – from something unique. “If there’s one thing you notice about people nowadays, it’s that we all want everything in one place,” explains Marco Fioravanti, Vice President, Product Planning at Nissan Europe. “The perfect example is your smartphone. You want it to be easy-to-use, to have lots of features – but you want it to be sleek. In every sense, it’s a practical design statement.”

-41- H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.