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10 months ago

Horizon - Nissan Ariya (English)

  • Text
  • Design
  • World
  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
  • Design
  • Design
  • Design
  • Vehicles
  • Vehicle
  • Crossover
  • Life
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-42- And just as the

-42- And just as the smartphone is now the tool to seamlessly tap into your work and personal life, the interior of a modern car now has to have the same ease-of-use and bring together similar functionalities – way beyond merely operating the vehicle. The team had to meet the high expectations of the tech-savvy car drivers of today. “Ariya is the start of a new chapter for Nissan,” says Fioravanti. “It is powered by an advanced electrified mobility platform, so we needed to develop a car that is a partner in people’s increasingly busy and connected lives.” The technology team understood the challenge at hand: “Whether you are a driver or a passenger – when you sit in Ariya’s interior you must have a beautifully designed and seamless connected experience.” Given a blank canvas to design the Human Machine Interface (HMI), the technology and design teams around the world took up the challenge. “I distinctively recall the rooms “If we wanted to re-imagine the interior space, we needed to look beyond traditional car design and ask ourselves what exactly people need inside the car” in Japan and Nissan Design Europe,” says Fioravanti. “They were quite literally a world away from each other, but they were both equally bursting with ideas. I remember how drawings from the first brainstorms covered the walls. Everyone’s exciting ideas just kept on coming.” Narrowing down the canvas was the next challenge. “If we wanted to reimagine the interior space, we needed to look beyond traditional car design and ask ourselves what exactly people need inside the car.” Nissan’s technology experts had to rethink how people interact with a car – so that they can use the full potential of Ariya’s technology while also driving safely and using the car as a hub for everyday life. “Ariya’s NissanConnect infotainment system was designed to blend with a person’s life; it’s just as comfortable and familiar as your home. Passengers can stream music, browse the internet with in-car Wi-Fi, check the weather, schedule calendar dates

-43- H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.