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7 months ago

Horizon - Nissan Ariya (English)

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  • Ariya
  • Crossover
  • Ariya
  • Mobility
  • Crossover
  • Ariya
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-45- “The design is simple, easy to interact with, and beautiful – just like Ariya’s lounge-like interior” and charging times for the car, and integrate their smartphone. With the teams at Nissan Design Europe and in Japan working closely together, the engineers and designers crafted two beautiful, curved 12.3-inch display screens. Like a television, these are positioned so everyone in the car can see them, shared equally between the driver and front passenger. This is not a car driven by tablet. “It couldn’t be easier to use these screens. With a few simple swipes, the passenger can, for example, move a new navigation to the driver’s screen or choose what music to play. The experience is truly integrated in every sense. Every feature of NissanConnect, every interior.” All of this advanced technology, however, had to be tailored for the human touch. “If you sit in a car, you don’t want to work your way through sub-menus to find basic controls like the AC, that’s why haptic buttons have been used to maintain a clean and simple design,” explains Fioravanti. The way the haptic buttons have been integrated, drivers will see that they are an extension of the digital display. They aren’t visible when the car is switched off but light up when you start the car. And that’s where the beauty of simplicity by design begins. facet of the screen shape and size – it all has a purpose. The design is simple, easy to interact with, and beautiful – just like Ariya’s lounge-like H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.