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1 year ago

Horizon - Nissan Ariya (English)

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Add description copy here - Edelman to provide.

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-051- 2. Rediscovering the interior: On the inside, Ariya is as spacious as a large car, even though the exterior remains quite compact and nimble. This is thanks to the flat floor above the battery packs and the fact that we don’t need to build the car around the transmission parts attached to a traditional internal combustion engine. We were able to build the interior on top of what we jokingly called the ‘magic carpet’ of the EV platform. We also moved the large air conditioning unit found in most cars to the front, where you would usually find the combustion engine and again, that freed up a huge amount of space for the occupants. So when it comes to designing the interior of electric cars, this is now not anymore about creating space for five or more occupants. Instead, we will have to create spaces that feel more like a lounge than a passenger compartment. 3. Intuitive controls: Electric vehicles, and soon autonomous cars, are ultimately powered by data. Most people don’t realise how much cutting-edge technology can be found in a car like Ariya and that’s how it should be. A key task for designers of electric vehicles will be to make using them absolutely intuitive, with a minimum number of controls. Some 100 years ago, most car drivers had to be a bit of car mechanic as well. We won’t see a repeat of this. You don’t have to be a programmer to enjoy the full power, fun and convenience of an EV. Designers have a clear task: the controls of an EV should be simpler to use than any smartphone app. And with the design of Ariya, we have brought a warmth to this experience. This car feels like an intelligent creature that is full of welcome and care. H O R I Z O N

NISSAN ARIYA - THE DESIGN OF AN ICON


Horizon - an exploratory journey into the design of the Nissan Ariya

The digital Zine – Horizon – delves into the detail of Nissan Ariya’s all-new electrified design with seven unique stories


To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.

A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.