-052- 4. Creating calm: Design is about so much more than looks. It’s the whole driving experience that must deliver a feeling of calm. Nissan Intelligent Mobility solutions – with all the systems that assist drivers – must be designed so that they create a sense of relaxation in the cabin. To put it bluntly: don’t freak out drivers. There is an art to crafting this interaction between humans and their cars. However, there’s even more to this: the silence of travelling in an electric car is also a powerful concept to draw upon; it provides inspiration for defining clean, crisp surfaces, while the sense of calm helps us create a high-tech interior. 5. Blend with the digital life: Designers love to say that their work is ‘human-centric’. That’s the right approach, but with electric vehicles, we really have an opportunity to rethink the meaning of the concept. In an electric vehicle, the idea of seamless ‘connectivity’ and ‘communication’ becomes very real. Drivers and passengers can truly integrate the car in the surrounding world and blend it with their own digital life. When we approach the design of a new electric vehicle, we must consider the customer and their daily life and then look at what the car can do to aid that in any way possible. So on Ariya, when you’re still at home, you can set the car up through an app – set your destination, music, where to charge and so on – and when you return home, while you are still in the car, you can turn on the heating at home, the air-conditioning, or even the lights. The car doors open automatically when you approach, then the safety systems act as your guardian – all of this is what Ariya can do today, so just imagine what will be possible tomorrow! I think we are about to enter the most transformational period in personal mobility. We’re pushing the architecture of what a car can be even further thanks to exponential progress in technology and engineering. So, if you’re an automotive designer, you just know that your most exciting years are yet to come.
-053- H O R I Z O N
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.