-054- CLOSING THOUGHTS | A UNITED VISION AND NEW CHAPTER FOR NISSAN - FROM SENIOR VICE PRESIDENT FOR GLOBAL DESIGN, ALFONSO ALBAISA | Ariya has been a passion project and I loved working on it for the past years. Seeing all the new technologies materialized in one vehicle is very special. It embodies the next level of electrification, connectivity, and philosophy for Nissan. The brief was tricky and yet we managed to reflect the real spirit of what we call Timeless Japanese Futurism. Nissan’s global studios including Nissan Design Europe helped define the initial design studies for Ariya with the creation of sketches, digital drawings, clay models and VR renderings. You can read the amazing stories of these team members in the pages of Horizon. Our global team in Japan refined it to give to the world this fantastic production model. Ariya’s seamless and sleek design is nothing like we’ve imagined before. It has turned vehicle design upside down. Most other cars have kept same the architecture, but we have fundamentally changed the way we live with and inside a car. It’s where style and technology meets in perfect harmony. What you see today has been achieved through the dedication and passion of our teams from around the globe. Its design is an accumulation of several differing ideas and opinions taken from a multi-cultural team of designers, engineers and craftspeople around the globe and brought together in Japan. Our teams became united and were excited by a single vision – that Ariya is the start of a new chapter for Nissan. I can’t wait to see people’s reaction when it hits roads.
-055- H O R I Z O N
NISSAN ARIYA THE DESIGN OF AN ICON
To celebrate the innovators that brought the Nissan Ariya all-electric coupé crossover to life, Nissan reveals their journey of discovery with Ariya’s untold design story: Horizon.
A bespoke digital Zine packed with a rich tapestry of stories, beautiful photography, and exclusive video content; Horizon offers an unprecedented view into the conception of the game-changing vehicle. Telling the tales of Ariya’s design in exquisite detail, it charts the beginnings of the design process through the lens of the highly skilled design teams in Nissan.